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Product Breakdowns

Short, structured teardowns: what it is, how it makes money, what's working, and what I'd change.

0142026-11-07
Lenskart
Consumer retail · Omnichannel eyewear

A vertically integrated eyewear chain that makes its own glasses, opens ~600 stores a year, and uses free eye tests to pull people in.

One number
FY26 profit after tax ₹501 Cr; listed on NSE/BSE on 10 Nov 2025
0132026-10-31
PhonePe
Consumer fintech · UPI payments & financial services

India's largest UPI app, with nearly half of all volume and a P&L that still loses ₹2,792 Cr a year because UPI itself earns almost nothing.

One number
FY26 net loss ₹2,792 Cr vs ₹1,727 Cr in FY25
0122026-10-24
Urban Company
Consumer tech · Home services marketplace

India's home-services marketplace, now spending its profitable core's cash on InstaHelp, a 15-minute maid-on-demand bet.

One number
FY26 net loss ~₹235 Cr vs ~₹240 Cr FY25 profit (which included a ₹211 Cr one-time tax credit)
0112026-10-17
Razorpay
B2B fintech · Payments infrastructure

The payment gateway that grew into India's full-stack business finance platform — now heading to an IPO at a valuation well below its 2021 peak.

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FY25 loss driven by ₹1,209 Cr ESOP expense plus one-time reverse-flip costs
0102026-10-10
Meesho
Consumer tech · Social / value e-commerce

India's budget-first e-commerce marketplace — just IPO'd at a 46% listing pop, built on reseller-driven demand from Tier 2/3 India.

One number
FY25 adjusted net loss ₹108 Cr (down 67% YoY, excluding one-time reverse-flip tax)
0092026-10-03
Zepto
Consumer tech · Quick commerce

10-minute grocery delivery at a scale no one thought was possible in India — growing revenue 2.5x in a year while losses grow even faster.

One number
FY25 net loss ₹3,367 Cr (+177% YoY)
0082026-09-26
MobiKwik
Consumer fintech · Payments & digital wallet

India's OG digital wallet, now a full-stack fintech — after years of chasing scale over profit, it just posted back-to-back profitable quarters.

One number
FY25 revenue ₹1,192 Cr (+34% YoY), but a ₹122 Cr net loss
0072026-09-19
Stable Money
Consumer fintech · Wealthtech / fixed income

India's digital fixed-deposit marketplace — betting households will pay for simplicity on FDs, bonds, and other safe assets, even as the take-rate stays wafer-thin.

One number
FY25 gross revenue ₹104 Cr, operating revenue just ₹4.3 Cr
0062026-09-12
Groww
Consumer fintech · Broking & wealth

India's largest retail broker by active clients — and one of the few Indian fintechs that's actually profitable.

One number
FY25 revenue ₹4,056 Cr
0052026-09-05
INDmoney
Consumer fintech · Wealth management

One app for a family's entire financial life — Indian stocks, US stocks, mutual funds, insurance, credit, all zero-commission.

One number
Raised ~$158M
0042026-08-29
CRED
Consumer fintech

Rewards creditworthy Indians for paying credit card bills on time, then monetizes the trust that builds around them.

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Valued ~$4.5B (Jun 2026, Meta invested $900M)
0032026-08-22
Mysa
B2B fintech

A unified banking and finance-operations platform for growing businesses.

One number
Raised ~$6-9M
0022026-08-15
Vedantu
Edtech

Live, interactive K-12 tutoring built on a proprietary low-bandwidth classroom platform.

One number
Raised ~$330M+
0012026-08-8
Slice
Consumer fintech

Consumer credit and payments for young India, wrapped in a Gen-Z-friendly UX.

One number
Raised ~$240M+